Why Optimove Leads the iGaming CRM Space

In the crowded CRM landscape, few platforms specialize in iGaming as effectively as Optimove. From advanced player segmentation to multi-channel campaign orchestration, Optimove has become the go-to solution for operators who want both scale and precision.

Segmentation power: build micro-segments (e.g. high-value VIPs, churn-risk groups).
Campaign automation: run hundreds of personalized campaigns Daily without manual setup.
Measurement: incremental uplift and control groups give visibility into real campaign ROI.
Integration: seamless with sportsbook providers like Altenar, plus support for multiple communication channels (email, SMS, push).

Optimove’s iGaming focus makes it a benchmark CRM software for operators. In future posts, we’ll compare it with other solutions and dive deeper into practical use cases.