Insights and frameworks for building effective CRM strategies in iGaming
The promise is simple: a practical, data‑ready lifecycle you can run tomorrow A decade of research—most famously McKinsey’s work on the consumer decision journey—shows the classic “funnel” no longer explains how people choose. The lifecycle behaves like a loop, and in iGaming a series of overlapping loops, as seasons shift, fixtures appear, and habits breathe. […]
How to Create Easily a Perfect iGaming Customer Lifecycle? Read More »
Stop slicing audiences—start changing decisions. These five fixes turn segmentation from a pretty map into measurable profit. Most teams segment because they can, not because it changes what happens next. If your cohorts live in a slide deck, if channels don’t execute the same logic, or if you celebrate CTR while LTV slides, your segmentation
Why Most Segmentation Fails — 5 Proven Ways to Fix It Read More »
Ask anyone in CRM, and they’ll recite: “More customers. More often. Higher value. Longer lifetime.” It’s the classic CRM mantra… But what if the real benefits of CRM extend far beyond revenue? Sure, you can achieve that with sharp onboarding strategy, thoughtful VIP care, a solid retention rhythm, and a reactivation playbook, all supported by
Do You Get the Most from Your Strategy? 3 Hidden CRM Benefits You Can Get Right Now Read More »
Every successful CRM program in iGaming is built on three essential pillars: retention, reactivation, and personalization. Without a clear strategy around these, even the best promotions lose effectiveness. In this post, we outline why these pillars matter and how operators can structure – campaigns to maximize player lifetime value. – Retention: ongoing value for active
