Exploring CRM platforms, tools, and technologies with practical insights for iGaming operators and marketers.
The era of intelligent retention iGaming has moved beyond “send a bonus, see a bump.” Today, it’s a living system that reads intent, acts in real time, and learns. In 2025, winners aren’t the ones with the biggest bonus budget. Instead, they’re the teams with a sharp CRM brain, fluent in data, and able to […]
In the crowded CRM landscape, few platforms specialize in iGaming as effectively as Optimove. From advanced player segmentation to multi-channel campaign orchestration, Optimove has become the go-to solution for operators who want both scale and precision. Segmentation power: build micro-segments (e.g. high-value VIPs, churn-risk groups).Campaign automation: run hundreds of personalized campaigns Daily without manual setup.Measurement:
