Why “Hooked” by Nir Eyal Still Matters for CRM
Customer engagement is not just about promotions – it’s about creating habits. Nir Eyal’s book “Hooked” provides a framework that explains how products keep users coming back. For CRM managers in iGaming, these principles are highly relevant when designing retention strategies. Trigger: players need a reason to come back (notifications, events).Action: the simplest possible step […]