The promise is simple: a practical, data‑ready lifecycle you can run tomorrow A decade of research—most famously McKinsey’s work on the consumer decision journey—shows the classic “funnel” no longer explains how people choose. The lifecycle behaves like a loop, and in iGaming a series of overlapping loops, as seasons shift, fixtures appear, and habits breathe. […]
How to Create Easily a Perfect iGaming Customer Lifecycle? Read More »
The era of intelligent retention iGaming has moved beyond “send a bonus, see a bump.” Today, it’s a living system that reads intent, acts in real time, and learns. In 2025, winners aren’t the ones with the biggest bonus budget. Instead, they’re the teams with a sharp CRM brain, fluent in data, and able to
Stop slicing audiences—start changing decisions. These five fixes turn segmentation from a pretty map into measurable profit. Most teams segment because they can, not because it changes what happens next. If your cohorts live in a slide deck, if channels don’t execute the same logic, or if you celebrate CTR while LTV slides, your segmentation
Why Most Segmentation Fails — 5 Proven Ways to Fix It Read More »
Ask anyone in CRM, and they’ll recite: “More customers. More often. Higher value. Longer lifetime.” It’s the classic CRM mantra… But what if the real benefits of CRM extend far beyond revenue? Sure, you can achieve that with sharp onboarding strategy, thoughtful VIP care, a solid retention rhythm, and a reactivation playbook, all supported by
Do You Get the Most from Your Strategy? 3 Hidden CRM Benefits You Can Get Right Now Read More »
Players don’t just respond to promotions logically — emotions and biases often drive their behavior. One of the strongest psychological effects is loss aversion: the idea that people fear losses more than they value equivalent gains. In iGaming CRM, understanding this bias is critical for designing effective offers and communication. The bias: Losing $10 feels
How Loss Aversion Shapes Player Decisions in iGaming Read More »
In the crowded CRM landscape, few platforms specialize in iGaming as effectively as Optimove. From advanced player segmentation to multi-channel campaign orchestration, Optimove has become the go-to solution for operators who want both scale and precision. Segmentation power: build micro-segments (e.g. high-value VIPs, churn-risk groups).Campaign automation: run hundreds of personalized campaigns Daily without manual setup.Measurement:
Customer engagement is not just about promotions – it’s about creating habits. Nir Eyal’s book “Hooked” provides a framework that explains how products keep users coming back. For CRM managers in iGaming, these principles are highly relevant when designing retention strategies. Trigger: players need a reason to come back (notifications, events).Action: the simplest possible step
The RFM model (Recency, Frequency, Monetary) is one of the simplest yet most powerful tools in CRM. By segmenting players based on how recently they played, how often they play, and how much they spend, operators can target campaigns with much higher efficiency. Recency: how long since a player’s last activity.Frequency: how often a player
Every successful CRM program in iGaming is built on three essential pillars: retention, reactivation, and personalization. Without a clear strategy around these, even the best promotions lose effectiveness. In this post, we outline why these pillars matter and how operators can structure – campaigns to maximize player lifetime value. – Retention: ongoing value for active
