Every successful CRM program in iGaming is built on three essential pillars: retention, reactivation, and personalization. Without a clear strategy around these, even the best promotions lose effectiveness. In this post, we outline why these pillars matter and how operators can structure – campaigns to maximize player lifetime value.
– Retention: ongoing value for active players (e.g. weekly challenges, loyalty tiers).
– Reactivation: win-back campaigns for churned players.
– Personalization: tailored offers and communications to different player segments.
In the coming weeks, I’ll share detailed case studies and models behind each pillar. Stay tuned for practical insights you can apply directly to your CRM roadmap.
